Key Responsibilities:

• Responsible for the brand success of all digital platforms –social media, and email

• Ideate & execute lead-generation strategies that unlock the next stage of business growth

• Craft end-to-end paid media campaigns on LinkedIn, Google Ads, Facebook, Twitter, and Instagram and oversee social media content.

• Oversee all creatives, and assist the copywriter, designers for all digital campaigns

• Be actively involved in SEO efforts & Oversee SEO specialists. Work collaboratively to bring out the best of content

• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, etc.)

• Acquire insight into online marketing trends and keep strategies up-to-date

• Ideate educational resources on the products and services 

Role Requirements:

• Proven experience as Digital Marketing Executive or similar role

• Excellent understanding of digital marketing concepts and best practices

• Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM knowledge of web analytics tools (e.g. Google Analytics,  etc.)

• Skills and experience in creative content writing

• Analytical mindset and critical thinking

• Excellent communication and interpersonal skills