Digital Marketing and SEO Executive
Cyberpark Calicut1 VacantFull Time
As a Digital Marketing Executive with 1 year of experience, you will be an integral part of our marketing team, contributing to the development and execution of digital marketing strategies. Your role will involve implementing online campaigns, managing social media accounts, analyzing performance metrics, and supporting various digital initiatives to enhance the brand's online presence.
Requirements
Digital Strategy:
1. Develop and execute comprehensive digital marketing strategies to achieve business objectives.
2. Plan, implement, and manage online marketing campaigns across various channels.
Content Creation:
1. Create engaging and relevant content for various digital platforms, including social media, blogs, and email marketing.
2. Collaborate with design and content teams to produce compelling visuals and written content.
Social Media Management:
1. Manage and grow our social media presence on platforms such as Facebook, Twitter, Instagram, and LinkedIn.
2. Create and schedule regular posts, engage with the audience, and monitor social media analytics.
SEO and SEM:
1. Implement on-page and off-page SEO strategies to improve website visibility and search engine rankings.
2. Execute paid advertising campaigns (Google Ads, social media ads) to drive targeted traffic.
Analytics and Reporting:
1. Monitor and analyze key performance indicators (KPIs) to assess the success of digital marketing efforts.
2. Prepare regular reports on campaign performance, providing insights and recommendations for improvement.
Email Marketing:
1. Design and execute email marketing campaigns, including segmentation, automation, and A/B testing.
2. Manage email databases and ensure compliance with data protection regulations.
Collaboration and Communication:
1. Work closely with cross-functional teams, including sales, design, and development, to align marketing efforts with overall business goals.
2. Stay updated on industry trends and emerging digital marketing technologies.
Requirements:
1. Bachelor’s degree in Marketing, Communications, or a related field.
2. Proven experience as a Digital Marketing Executive with a minimum years of relevant work experience.
3. In-depth knowledge of digital marketing channels, tools, and best practices.
4. Proficiency in content creation, social media management, SEO, and SEM.
5. Strong analytical skills and experience with digital marketing analytics tools.
6. Excellent written and verbal communication skills.
7. Creative thinking and the ability to generate innovative marketing ideas.
Preferred Qualifications:
1. Certification in digital marketing or related field.
2. Experience with marketing automation tools.
3. Familiarity with graphic design tools (Adobe Creative Suite).
4. Previous experience in B2B marketing.